RESEARCH TRIANGLE PARK, N.C., USA, –
Syngenta has been selected as a ANA Genius Awards finalist in the category of Analytics Innovation for its creative and dynamic approach to solve complex problems and overcome obstacles. Syngenta has been named a finalist among the world’s top brands, including Adobe, Dell, IBM and The Clorox Company. The ANA Genius Awards recognizes the best, most innovative and most impactful work in marketing analytics.
Syngenta has made, and continues to make, its impact through the use of analytics in agriculture, which has changed the way the company approaches R&D and has enabled Syngenta to become predictive for its customers.
“Great marketing challenges start with understanding and meeting the needs of a customer,” said Joseph Byrum, Ph.D., MBA, PMP and senior R&D Strategic Marketing Executive, Syngenta. “In our case, that customer is a soybean grower and the need is local insight that improves decision-making and, ultimately, crop yield in specific fields.”
“Through analysis of our data, we have become predictive for our customers,” said David Elser, Head of Sales, Seeds, Syngenta. “Now more than ever, we are positioned to become prescriptive—to provide a prescription for growers based on location and situation, and to make the best possible product recommendations per field for optimal use.”
“Our analytics approach has led to significant cost savings in R&D and inventory,” said Chuck Lee, Head of Product Marketing, North America, Syngenta. “It is changing the way we do R&D, as well as the way we are introducing, marketing and selling products, all while fostering deeper customer relationships.”
For more information on Syngenta as a Genius Awards finalist, and to watch a video about the company’s approach to analytics in agriculture, visit
http://geniusawards.com/results.
The Genius Awards are presented by
Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, in conjunction with the
ANA (Association of National Advertisers). The ANA Genius Award winners will be announced at the ANA Masters of Marketing conference, scheduled for October 19-22 in Orlando, Fla. Winners will receive prominent industry and media recognition as analytics leaders, and share a $100,000 prize pool for a charity of their choice. To learn more about the ANA Genius Awards or to find out more about the finalists, visit
www.GeniusAwards.com.
About Syngenta
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit
www.syngenta.com and
www.goodgrowthplan.com. Follow us on Twitter
® at
www.twitter.com/Syngenta and
www.twitter.com/SyngentaUS.
Media Contacts:
Chris Tutino
(919) 226-7238
chris.tutino@syngenta.com
Jill Mastrangelo
(919) 870-5718
jmastrangelo@gscommunications.com
Web Resources:
Syngenta Newsroom
The Good Growth Plan
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