Giving Voice

The Voice of Customer survey is helping Syngenta build an even stronger network of support for its reseller partners.

Voice of Customer Survey
Earlier this spring, Syngenta asked resellers to take the following challenge: “Tell us how we are performing relative to other manufacturers, and we’ll make a donation to the National FFA Organization on your behalf.” More than 1,000 Syngenta customers from across the country answered this challenge, resulting in a $10,140 donation to FFA.

Since 2006, the Voice of Customer (VOC) survey has helped Syngenta gauge how satisfied resellers are with its people, products and services. The company then uses participants’ responses to build an even stronger network of support for them.

Analysis of the 2015 survey data is already underway, with recommendations on how to transform resellers’ insights into actionable next steps coming soon. “We are grateful to the men and women who took the time to participate in the 2015 VOC survey,” says Dan Burdett, head of customer marketing at Syngenta. “Their voices will be heard because we are listening.”