Share Your #RootedinAg Holiday Photos and Help Feed the Hungry
The campaign is simple: From now through Dec. 31, 2017, Syngenta invites people across the country to share seasonal photos of their farms, friends, families and communities. For every photo tagged on social media with #RootedinAg or uploaded to the campaign website, Syngenta will donate $5—up to a total of $10,000—to Rise Against HungerSM, a North Carolina-based, international hunger-relief organization. Every $5 donation is the equivalent of 17 meals for those in need.
“Around the holidays, we’re reminded of our agricultural roots, as we gather with loved ones and share stories around the dinner table,” says Wendell Calhoun, Syngenta communications manager. “At Syngenta, we know not everyone is fortunate enough to have a warm meal each night, so we are working hard to give American growers the tools they need to do their jobs even better. This holiday campaign echoes that partnership and shared hope for a brighter future.”
In addition to benefiting those in need, the campaign will result in the creation of a holiday mosaic, made up of all the photos that are submitted during the campaign. Syngenta will display this mosaic on the campaign webpage.
“We know that through providing nutrition today, we can change lives and build strong communities for tomorrow," says Rod Brooks, CEO and president of Rise Against Hunger. “Ending hunger by the year 2030 is at our fingertips, but it cannot be done single handedly. By joining together, it is possible to end hunger in our lifetime.”