Syngenta Seedcare Institute Focuses on Customer Service

Meeting the needs of customers and seed treaters is the main focus of employees at the North America Seedcare Institute in Stanton, Minnesota.
The Stanton, Minnesota, Seedcare team gathers in the lobby of the new facility.
The Stanton, Minnesota, Seedcare team gathers in the lobby of the new facility. Standing from left to right: Emily Noll, Joe Kuznia, Asmeret Tewolde, Jim Lillemoen, Ravi Ramachandran, Christophe Lupfer, Palle Pedersen. Sitting from left to right: Kris Pauna, Cesareo Ramirez, Wanderson Oliveira, Shelby Stark, Lahcen Grass.
The needs and interests of customers and seed treaters are paramount to the North America Seedcare Institute™ in Stanton, Minnesota. After all, improved training facilities are among the highlights of the new 38,000-square-foot facility.

“We now have so much more capability to teach,” says Joe Kuznia, Seedcare platform specialist and a 21-year seed treatment veteran at Syngenta and its legacy companies. “From classrooms to scalable equipment, we’ve stepped up our game. Now, we can address customers’ concerns and questions on a more realistic scale. They may come to us with problems, but we can offer them solutions through our products and services.”

While customer service definitely takes top billing at the new Seedcare Institute, Syngenta focused on another key population when it created and designed this new facility: its employees.

“Now, we can address customers’ concerns and questions on a more realistic scale. They may come to us with problems, but we can offer them solutions through our products and services.”

Joe Kuznia
“We built the facility with our employees in mind, so they can continue to do the great work they’ve done for years,” says Palle Pedersen, Ph.D., head of Seedcare product marketing at Syngenta. “Their work will help keep Syngenta at the forefront of seed treatment technology for years to come.”

Kris Pauna, Seedcare product lead at Syngenta, credits the improved ability to exchange ideas with his colleagues at the new facility as a major asset. The location is now large enough to house more Syngenta Seedcare™ experts under one roof, with plenty of space for the whole team to participate in brainstorming sessions.

Stanton is also a diverse workplace, with employees hailing from Mexico, France, Morocco, India, Brazil, the U.S. and the tiny African nation of Eritrea. “That diversity tells me that we’re looking at the ways things are done around the world to maximize the opportunities that exist for U.S. growers and customers,” Pauna says. “We’re taking into consideration the challenges growers are facing across the country, and we’re making sure our products and formulations can operate in actual field environments.”

One of those challenges is the current economic climate, where every input a grower considers needs to offer a return. “Our investment in this facility demonstrates our commitment to advancing seed treatments and helping growers better understand and realize the return on investment effective seed treatments can offer,” Pauna says. “That’s important for our customers who are providing the treatments or treating the seed, as well as for growers who will benefit from superior products and service that maximize the yield potential of their acreage.”