The Syngenta Seedcare Institute Focuses on Quality and Support
These questions drive Ravi Ramachandran, Ph.D., head of the Syngenta North America Seedcare Institute, and his team.
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The process starts in Stanton, Minnesota, at the North American Seedcare Institute, a $20 million, state-of-the-art facility that opened in September 2016. “This is the most sophisticated technology center of its kind in the industry,” Ramachandran says. “Delivering value to our customers drives our three-pillar approach.”
Known as P.A.S., this three-pillar offer includes:
- Products. Through lab-to-land testing, the Seedcare Institute team evaluates the compatibility of polymers, colorants and active ingredients. “Since Syngenta Seedcare incorporates fungicides, insecticides, nematicides, biologicals and micronutrients, we make sure the right components get on the seed and stay on the seed from treatment through planting,” Ramachandran says.
- Application. Product testing includes climate-simulation chambers that reflect growing conditions from the Carolinas to California. “We want to make sure that no matter where you plant, you’ll have a good experience with Syngenta Seedcare products,” Ramachandran says. “Our proprietary application testing also ensures a disruption-free application season at the retail treater locations.”
- Services. Growers and retailers find the seed-protection answers they need at the Seedcare Institute. Every year, the team provides two-day “spring training” sessions to help retailers and seed dealers learn how to apply seed treatments properly. “We also go to customers’ sites to work with them,” says Ramachandran, who adds there are 14 locations worldwide within the Syngenta global Seedcare Institute network.
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“It’s a much different approach than our competitors,” he concludes. “We want people’s experience to be trouble-free and give them confidence in the effectiveness and high quality of our Seedcare solutions.”
“Providing proven seed treatments is like baking a delicious cake. You need a recipe, and you need to know how to combine the ingredients properly.”