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Syngenta Wins 2016 ANA Genius Award for Analytics Innovation

  • Award is among the world’s highest honors for marketing analytics
  • Analytics has changed the way Syngenta approaches plant breeding R&D, leading to cost savings and more predictive service, deeper customer relationships
RESEARCH TRIANGLE PARK, N.C., USA, November 9, 2016 – Syngenta has been selected as an ANA (Association of National Advertisers) Genius Awards winner in Analytics Innovation for its exceptionally creative analytical approach taken to solve complex problems in plant breeding and overcome obstacles within the agriculture industry.

Recognized as one of the world’s most prestigious accolades for marketing analytics, the awards honor businesses that have made a significant impact in one of four categories: Analytics Adoption, Analytics Impact, Analytics Innovation and Analytics Science. As the Analytics Innovation winner, Syngenta will share the $100,000 prize with other category winners, including The Clorox Company, Hilton Worldwide and Turner, and donate to charities of the companies’ choosing. Syngenta donated its $25,000 portion of the prize to the AI for Good Foundation.

“Winning this award demonstrates the excellence and leadership that the use of science in agriculture is bringing to growers across the world,” said Joseph Byrum, Ph.D., MBA, PMP and Syngenta Head of Soybean, WOSR & Sunflower SPD at Syngenta. “We are proud that the insights we are bringing to our customers help improve decision-making and, ultimately, crop yield in their fields. It is an honor to be recognized by the ANA as marketing innovators among the world’s top brands.”

Syngenta Wins Genius Award Syngenta strives to address the global food security challenge by improving the process and methods used to develop healthy crops that produce higher yields. Implementing advanced mathematics and new technologies to develop its seeds has helped the company lower its research and development costs and become more predictive for its customers.

“Analytics has let us get predictive, and where we are headed is prescriptive – we are developing technology that will allow us to customize our product for a grower based on his or her needs, fields conditions and weather forecasts in a given year,“ said Chuck Lee, head of product marketing, North America, Syngenta. “It’s making a tremendous difference for our company, and we’re proud to bring this new technology to our customers.”

Where a successful crop yield has historically been determined by external weather and soil conditions every year, Syngenta has introduced genetic breeding strategies that make the seed development process more efficient and customizable, from creation in the lab to growth and yield in the fields.

David Elser, head of U.S. sales, Seeds for Syngenta, said, “Our analytics-infused approach to agriculture innovation is helping us serve our customers better, which ultimately shapes deeper and more personal relationships with them. This award reflects how the commitment we have to our growers is pushing us to innovate to deliver the best solutions we can to help feed our growing world.”

For more information on Syngenta as a Genius Awards winner, and to watch a video about the company’s approach to analytics in agriculture, visit

The Genius Awards are presented by Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, in conjunction with the ANA. The ANA Genius Award winners were announced at the ANA Masters of Marketing conference in Orlando, Fla. To learn more about the ANA Genius Awards or to find out more about the winners, visit

About Syngenta
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit and Follow us on Twitter® at and


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