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Syngenta US News

Syngenta simplifies cockroach control with the new SecureChoice Cockroach Assurance Program

Proven combination of products and protocols provides guaranteed control of prevailing cockroach species

GREENSBORO, N.C., USA, September 25, 2019
– To better equip pest management professionals (PMPs) to efficiently control cockroaches, Syngenta has launched its new SecureChoice℠ Cockroach Assurance Program. This program gives PMPs a proven, integrated pest management (IPM) approach to tackling German and other prevailing cockroach species for guaranteed results.

The SecureChoice Cockroach Assurance Program guides PMPs through three phases of a cockroach treatment: an initial visit, follow-up visits, and continued maintenance and prevention. As part of the program, Syngenta also includes best practices for steps like inspection and monitoring, which are critical components of an IPM approach. By following the recommended SecureChoice Cockroach IPM Guide, Syngenta guarantees a reduction of at least 90% of the cockroach infestation during the first four visits over a 60-day period. If adequate reduction is not achieved, Syngenta will provide the needed Syngenta products for retreatment.

“Cockroaches are a notoriously difficult pest to eliminate,” says Marshall Gaster, market manager for Professional Pest Management (PPM) at Syngenta. “Our program pairs flexible and sustainable IPM strategies with effective products to give PMPs the level of control they need for their customers. Plus, PMPs have the peace of mind that their investment is assured by Syngenta.”

The SecureChoice Cockroach Assurance Program features multiple active ingredients and formulations to help manage insecticide resistance and bait aversion. It recommends using Advion® WDG insecticide with Optigard® Cockroach Gel Bait, and then rotating this combination with Optigard Flex liquid insecticide and Advion Evolution Cockroach Gel Bait every 90 days. The non-repellent liquid insecticides can be used with the gel baits for more thorough control, and all of the recommended products also qualify for yearlong savings through the PestPartners℠ 365 Program.

“Syngenta did the hard work of testing this protocol so PMPs don’t have to,” says Nicky Gallagher, technical manager for PPM at Syngenta. “By taking the guesswork out of cockroach control, we’re enabling PMPs to spend less time on trial and error and more time taking care of their customers.”

To learn more about the new program, including terms and conditions, visit SyngentaPMP.com/Cockroach. Join the Twitter® discussion using #SecureChoiceProgram.

About Syngenta
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.

Media Contacts:
Kristen Oakley
336-632-6009
kristen.oakley@syngenta.com

Tessa Figueroa
919-870-5718
tfigueroa@gscommunications.com

Web Resources:
SecureChoice Cockroach Assurance Program
PestPartners 365 Program
Syngenta Newsroom
Twitter.com/SyngentaPest
Syngenta U.S.

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