Syngenta US News

New digital platform empowers farmers’ seed decisions


Syngenta introduces Cropwise™ Seed Selector for artificial intelligence-driven NK® Seeds recommendations

DOWNERS GROVE, Ill., USA, Sept. 14, 2020 — Data empowers farmers to make more informed decisions in their day-to-day lives. To help them further maximize profit potential through data-driven seed recommendations, Syngenta and NK® Seeds have launched the Cropwise™ Seed Selector.

The Cropwise brand is the latest example of how Syngenta is accelerating innovation to address the increasing challenges for farmers and the environment. It eliminates a key issue facing the digitization of agriculture, which is ensuring different systems developed in the market can connect with one another to provide growers with quality data.  

The tool builds on technology that combines artificial intelligence, two decades of agronomic information and a simple user interface. Along with the added benefit of being connected to a larger network of digital technologies from Syngenta, the Cropwise Seed Selector introduces NK resellers and customers to several new features designed to streamline and optimize the seed selection process, including satellite imagery for crop diagnostics and a tool that expedites field-by-field hybrid decisions. 

“Our goal from the start with digitizing seed selection has been to support growers from the ground up — combining the expertise of our retailers and agronomists with data-driven technology,” said Justin Welch, Syngenta digital product manager. “By looking at what data and science are saying through an unbiased, fact-based lens, innovations like the Cropwise Seed Selector are helping farmers make better business and agronomic decisions.” 

An archive of agronomic information allows users of the Cropwise Seed Selector to tailor their seed portfolio based on geographic location, soil productivity, precipitation levels, historic crop stress and performance of products by year and region. Users are able to adjust these factors to understand how a specific corn hybrid or soybean variety would perform under an array of different conditions — information critical to making confident seed selections.

The platform is highly adaptable, allowing retailers and farmers to proactively plan for weather volatility, soil variability and planting specifications by being able to see real results from real places. When employing the Cropwise Seed Selector, users benefit from:

    •    An unbiased assessment of NK product performance 
    •    Centralized access to product information and characteristics 
    •    Customized recommendations and comparisons specific to each field 
    •    Deepened customer connectivity 
    •    Added value through a no-cost online system 

“The Cropwise Seed Selector helps growers make the tough decisions by simplifying the entire process and taking out a lot of the guesswork,” Welch said. “Through the tool, they can figure out which hybrids and varieties will work best and have the highest yield potential in their specific fields and individual growing conditions.”

To learn more, visit www.NKseeds.com or contact a local NK retailer.

Join the conversation online – connect with Syngenta at Syngenta-us.com/social and follow @NKSeeds on Facebook and Twitter

About Syngenta
Syngenta is one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources. With 28,000 people in more than 90 countries we are working to transform how crops are grown. Through partnerships, collaboration and The Good Growth Plan we are committed to improving farm productivity, rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/SyngentaUS.

Media Contacts:
Kelsey Hart
331.220.5756
kelsey.hart@syngenta.com

Jacquelyn Stanley
312.872.3943 
jstanley@gscommunications.com 

Web Resources:
NK Seeds
Syngenta Seeds
Syngenta Newsroom
Syngenta U.S.
Thrive Magazine
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