NK Seeds has announced a renewal of its partnership with John Force Racing. The legendary racing team and the fastest growing national seed brand1 are partnering for the 2023 National Hot Rod Association (NHRA) Camping World Drag Racing Series, bringing farmers to the racetrack to watch the NK logo speed down the track.
NK Seeds originally signed on as a sponsor after two races into the 2022 season, so 2023 will be the first complete season to pair NK with this legendary racing team. The 2023 NHRA season kicked off March 10 with the Amelie Motor Oil NHRA Gatornationals at Gainesville Raceway.
“In farming, just like racing, spring is a time of optimism, as well as preparation and planning,” says Jim Shertzer, Head of Branded Marketing, Syngenta Seeds. “Before farmers hit the planters, there’s already a good bit of planning underway to set the team up for success. Before they plant the first seed in the ground, farmers are analyzing data, finalizing inputs and seed commitments, checking equipment, and prepping fields — relatable tasks to members of JFR, who are double- and triple-checking their cars and reviewing last year’s race stats before they touch the track.”
Celebrating a Successful 2022 and Kicking into High Gear for the 2023 Season
Last year, nearly 100 NK Seeds guests attended an NHRA race and rooted for John Force Racing firsthand. The 2022 season was marked by performance records from both teams. Across the Corn Belt, NK Seeds beat competitors in head-to-head yield comparisons,2 while Brittany Force set 16 track records, including the national Top Fuel speed record at 338.94 MPH, which pushed her to a 2022 championship. Both NK Seeds and JFR are looking forward to building upon this momentum for the season ahead.
“It’s great to welcome NK Seeds back for the 2023 NHRA season. NK Seeds is all about precision and providing its customers with the very best in the business. These race cars need that same care and precision to perform at a competitive level and end up in the winners circle,” says Robert Hight, President of John Force Racing and driver of the Cornwell Tools / AAA / Flav-R-Pac Chevrolet Camaro SS Funny Car. “It’s going to be another exciting year having NK Seeds and their customers in hospitality and in the winners circle with us. We’ll be looking forward to more success and growing this partnership.”
NK Seeds will host VIP events at six races in 2023, including:
- May 19-21, Chicago, Illinois
- May 22-25, Norwalk, Ohio
- Aug. 11-13, Topeka, Kansas
- Sept. 14-17, Reading, Pennsylvania
- Sept. 29-Oct. 1, St. Louis, Missouri
At each event, NK Seeds guests will get to experience the races from VIP sections, network with other farmers and like-minded professionals, meet members of JFR and take home branded NK swag.
“At NK Seeds, we’re proud of the speed in which our R&D team develops and commercializes new hybrids and varieties, improving speed to market without sacrificing precision or quality,” says Shertzer. “Through our John Force Racing sponsorship, we get to not only celebrate speed, we get to do so in a way that allows us to say ‘thank you’ to the farmers who harness this speed to produce our food, feed and fuel. That’s what this sponsorship is all about.”
For updates on John Force Racing, visit johnforceracing.com.
Fastest growing brand statement based on the percentage increase in combined corn and soy acres for the top 10 seed companies in the U.S. (by acres planted) within brands that grew every year from 2019-2022 (2022 corn acres are projected), according to third-party proprietary data.
Yield advantages based on average of 2020-2022 comparisons from Syngenta internal trials, and when available, FIRST trials and independent third-party trials.
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