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Meet the New Head of NK Seeds Marketing, Ana Grau

Ana Grau

As the head of marketing for NK Seeds, Ana Grau is responsible for creating and managing the brand’s marketing strategy, communications and promotions to grow the NK brand and meet farmer needs, while strengthening partnerships with retailers. During her second week on the job, she sat down with The Amplifier.

Q&A with Ana Grau, Head of NK Seeds Marketing

Q: Congratulations on your new position! What are you most looking forward to in your role as Head of Marketing for NK Seeds?
A: I’m really looking forward to engaging more with farmers. I will take a hands-on, growth oriented approach to the business, and customer insights will be an important component of our go-to-market strategy. I’m also very excited about the team we have in place. Everyone is full of energy, and I know we’ll accomplish great things together.
Q: Although you’re new to the role, you’ve been with Syngenta for several years. What have you enjoyed about working with the company thus far?
A: I joined the company as portfolio manager for soybeans in Brazil and corn for northern Latin America, where I led the Seeds Unit and helped launch the NK brand in new markets and countries. I had the opportunity to meet many farmers and make lots of friends along the way. I love NK Seeds. It’s a brand that has a rich history and a bright future. I’m excited to continue my journey with NK Seeds in the U.S.
Q: What do you enjoy about working in the agriculture industry?
A: I didn’t grow up in agriculture, but I’m thankful to have worked in the agricultural industry for the past 12 years and to have met farmers and stakeholders from around the world. Agriculture is a beautiful and amazing industry to be a part of; it offers so much to society. And there are so many innovations — I’m excited to be a part of the agricultural revolution that’s taking place as we bring forward new technologies and pursue sustainable practices.
Q: Let’s get personal. What do you like to do outside of work?
A: I love spending time with my husband and my daughters, who are three years old. I also enjoy cycling and traveling with my family.

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