GREENSBORO, N.C., USA – Helping farmers control tough and resistant weeds was the motivation behind the development of Acuron
® corn herbicide from Syngenta. It’s also a key reason why it has been named
Agri Marketing magazine’s 2015 New Product of the Year.
“This is the 18th anniversary of
Agri Marketing’s New Product of the Year award, which is given to a product that benefits the marketplace and growers, making their operation more efficient, while improving their bottom line,” said Lynn Henderson, publisher and editorial director of the magazine.
Infestations of tough broadleaf weeds in corn have increased by 50 percent in the last four years, and farmers across the Midwest are seeking new products for better weed control. With four active ingredients, including the latest technology, bicyclopyrone, and three complementary modes of action, Acuron targets more than 70 broadleaf weeds in corn. Its built-in weed-resistance management targets weeds that farmers have found tough to manage with current products.
“Farmers are analyzing their inputs more critically and realizing that if they want to fight resistance, they really need multiple modes of action and robust residual rates that a product like Acuron can provide,” said John Foresman, herbicide product lead at Syngenta. “We developed this herbicide with the farmer in mind, so for it to be named New Product of the Year by
Agri Marketing is an honor.”
Henderson said
Agri Marketing received numerous nominations, which were submitted to a panel of judges representing several professions within the agricultural industry.
One of the contest judges, David Englund, senior vice president of Farm and Ranch Management with Farmers National Company said, “I was really pleased to see a new chemistry come on board that could help farmers and landowners work on some of the problems they’ve been seeing like weed resistance.”
In over 800 university, Syngenta and distributor trials, bicyclopyrone helped Acuron deliver a higher level of control, more often, than competitive products. After receiving EPA registration in April 2015, Acuron was trialed by growers across the Midwest who
frequently cited control of the toughest weeds, long-lasting residual and application flexibility as its most valuable features.
Missouri farmer Brian Buford said, “Acuron did a fantastic job controlling all of our biggest problem weeds and giving the added residual that we needed to achieve season-long control with one pass.”
Stephen Schilz had a similar experience on his farm in Nebraska. “The toughest weeds here in western Nebraska are kochia and foxtail,” Schilz said. “In the past, when I came back and saw those tough weeds still standing after a herbicide application, it was frustrating, especially after spending money to control them. When I applied Acuron corn herbicide, I noticed a big difference.”
David Piñon, communications lead at Syngenta, hopes to build on this enthusiasm and help more farmers adopt effective strategies for weed resistance. “Hundreds of field trials have shown Acuron is a step-change in weed management, because it can dramatically improve a farmer’s efforts in tackling weed resistance,” Piñon said. “Farmers have told us they felt like weeds were laughing at their current corn herbicides. We want farmers to have the last laugh on tough weeds.”
Henderson noted that several years ago,
Agri Marketing conducted a survey, which showed the ag industry annually launches an average of 7,000 new products, services and major label changes.
“That makes Syngenta’s winning New Product of the Year for Acuron even more impressive,” he said. “And just as impressive, over the years, Syngenta has won the Product of the Year award three times: in 2003 for Callisto
® herbicide, in 2006 for Avicta
® Complete Cotton nematicide/insecticide/fungicide seed treatment and in 2014 for Enogen
® corn enzyme technology.”
For more information about Acuron, visit
www.Acuron-Herbicide.com. Connect with us at
social.SyngentaUS.com and join the conversation using #toughweeds.
About Syngenta
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural communities. To learn more visit
www.syngenta.com and
www.goodgrowthplan.com. Follow us on Twitter
® at
www.twitter.com/Syngenta and
www.twitter.com/SyngentaUS.
About Agri Marketing
Now in its 53
rd year,
Agri Marketing magazine’s audience includes the managers of corporate agribusinesses of companies, which develop and sell products/services to U.S. and Canadian farmers and ranchers. It is the official publication of the National Agri-Marketing Association (NAMA). It reports news about the agricultural industry daily at
www.AgriMarketing.com and is approaching 18,000 followers at
www.Twitter.com/AgriMarketing.
Media Contacts:
David Piñon
336-632-7504
david.pinon@syngenta.com
Mary Rebecca Harakas
919-870-5718
mrharakas@gscommunications.com
Web Resources:
Syngenta Media Portal
Acuron
Thrive
Know More, Grow More
Agri Marketing
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This document contains forward-looking statements, which can be identified by terminology such as ‘expect’, ‘would’, ‘will’, ‘potential’, ‘plans’, ‘prospects’, ‘estimated’, ‘aiming’, ‘on track’ and similar expressions. Such statements may be subject to risks and uncertainties that could cause the actual results to differ materially from these statements. We refer you to Syngenta's publicly available filings with the U.S. Securities and Exchange Commission for information about these and other risks and uncertainties. Syngenta assumes no obligation to update forward-looking statements to reflect actual results, changed assumptions or other factors. This document does not constitute, or form part of, any offer or invitation to sell or issue, or any solicitation of any offer, to purchase or subscribe for any ordinary shares in Syngenta AG, or Syngenta ADSs, nor shall it form the basis of, or be relied on in connection with, any contract there for.
©2015 Syngenta, 410 Swing Road, Greensboro, NC 27409. Important: Always read and follow label instructions. Some crop protection products may not be registered for sale or use in all states or counties. Please check with your local extension service to ensure registration status. Acuron and Avicta Duo Cotton are Restricted Use Pesticides. Avicta Complete Cotton is an on-seed application of Avicta Duo Cotton nematicide/insecticide and Dynasty CST fungicide. Avicta technology is protected by U.S. Patent No. 6,875,727. Acuron® Avicta®, Avicta Duo®, Callisto®, Enogen® and the Syngenta logo are trademarks of a Syngenta Group Company.